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Marketing Analytics: Customer Value and Promotion Strategy
Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
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Marketing Analytics: Customer Value and Promotion Strategy
What you'll learn
Run Monte-Carlo Simulation to model uncertainity in Market
Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
Incorporate the impact of discount rate and retention rate to calculate customer value
Our Happy Students!
5/5
Sri V.
Good short course with good elaboration for the topic I like how a relatively simple topic was so well explained by the instructor.
5/5
Mudit Nawani
Yes, its too good to go with the pace, detailed and explained each segment thoroughly
5/5
Mahenderakumar Yadav
Course Instructors
Course Completion Certificate
Once you successfully complete the course, Start-Tech Academy will provide you with an industry-recognized course completion certificate
Course Content
Course Content
market basket analysis
RFM (recency, frequency, monetary) Analysis
Customer Lifetime Value
variations and sensitivity analysis
This course covers the pricing concepts to a great extent. Recommend this for someone who does not have any prior experience in pricing, a good start