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Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

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Marketing Analytics: Customer Value and Promotion Strategy

What you'll learn

Run Monte-Carlo Simulation to model uncertainity in Market

Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.

Incorporate the impact of discount rate and retention rate to calculate customer value

Our Happy Students!

This course covers the pricing concepts to a great extent. Recommend this for someone who does not have any prior experience in pricing, a good start

5/5

Sri V.

Good short course with good elaboration for the topic I like how a relatively simple topic was so well explained by the instructor.

5/5

Mudit Nawani

Yes, its too good to go with the pace, detailed and explained each segment thoroughly 

5/5

Mahenderakumar Yadav

Course Instructors

Abhishek Bansal

Co-Founder, Instructor

Ex-Airtel, FMS Delhi, IIT Roorkee
Worked as an Acquisition Process owner in a leading telecom company before moving on to learning and teaching technologies like Machine Learning and Artificial Intelligence.

Pukhraj Parikh

Co-Founder, Instructor

Ex-EXL, IIM Ahmedabad, IIT Roorkee
Worked as a Project manager in an Analytics consulting firm. Pukhraj has multiple years of experience working on analytics tools and software.

Course Completion Certificate​

Once you successfully complete the course, Start-Tech Academy will provide you with an industry-recognized course completion certificate

Course Content