Start-Tech Academy

Marketing Analytics Bundle

Dive into the Marketing Analytics Bundle, a targeted course package designed to sharpen your skills in key areas of retail business and marketing analysis. This four-course bundle delivers specialized knowledge in Excel-based analytics, pricing strategies, customer value enhancement, and forecasting, with a strong focus on practical applications in the retail sector.

Course Highlights:

  1. Retail Business Management using Excel: Leverage Excel to not only manage retail operations but also master product placement strategies and RFM (Recency, Frequency, Monetary) analysis for maximizing customer engagement and sales.
  2. Pricing Strategies and Price Analytics: Develop and implement advanced pricing strategies informed by thorough market and price analytics to boost profitability.
  3. Customer Value and Promotion Strategy: Delve into strategies for increasing customer value, including calculating and maximizing the Lifetime Value (LTV) of customers.
  4. Forecasting Models with Excel: Apply sophisticated forecasting models in Excel to predict market trends and consumer behavior, empowering you to make data-driven decisions.

Who Should Enroll:

This program is ideal for Students, marketing professionals, retail managers, business analysts, and entrepreneurs interested in harnessing the power of analytics to drive retail success. It's also perfect for individuals aiming to deepen their understanding of marketing analytics in a retail context.

Learning Outcomes:

Upon completion of this bundle, participants will have a comprehensive skill set in analyzing and optimizing various facets of retail marketing. You’ll be equipped to improve product visibility, increase customer lifetime value, craft effective pricing strategies, and forecast future retail trends with precision.