Marketing Analytics
Marketing Analytics courses are structured to harness statistical analysis, consumer behavior insights, and advanced data visualization to optimize marketing strategies. Students will learn to interpret market data to forecast trends, measure campaign effectiveness, and increase customer engagement. The courses emphasize the use of analytics to improve marketing efforts, customer targeting, and overall brand performance.
Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling
Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
Boost Profit by learning different Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel
Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel